The phrase "doing business as" is a legal term that refers to a person or entity conducting business under a name other than their own. A DBA is also known as an assumed business name or fictitious business name.

When you operate your business using a DBA, you are still operating as a sole proprietor or partnership. The only difference is that you are using a different name for your business. Using a DBA can be beneficial because it can help you create a separate identity for your business. It can also make your business appear larger and more established than it might if you were operating under your own personal name.

There are a few things to keep in mind if you are considering using a DBA for your business. First, you will need to check with your state and local governments to see if there are any restrictions on using a DBA. You may also need to file paperwork and pay a fee to register your DBA.

Using a DBA can be a great way to create a separate identity for your business. Just be sure to do your research and file the necessary paperwork to stay in compliance with state and local laws.